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Successful P2p, Gamification and Social Network Lending in Mexico ...

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Successful P2p, Gamification and Social Network Lending in Mexico ...

Credilike.me‘s gamification feature encourages borrowers to pay on time and rewards them with the higher loan amount, longer tenure, and reduced APRs. It also leverages Facebook to not only ascertain the identity of the applicant but also to create peer pressure which will ensure that the borrower behaves responsibly. Credilike.me was formally launched in 2012 …

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