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Figure 3 From Does Food Color Influence Taste and Flavor Perception ...

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Figure 3 From Does Food Color Influence Taste and Flavor Perception ...

Fig. 3 Summary of the results of the study of Zampini et al (2007) (experiment 2) documenting the effect of color on flavor identification. Lime, orange, strawberry, and flavorless drinks were presented either colored green, orange, red, or colorless in a fully counterbalanced design. Either a standard or double intensity of the colorant was added to the solutions. The participants had to try and identify the flavor of each drink from a list o...

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