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What Affects Shoppers' Image of a CPG Brand the Most? - Marketing Charts

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What Affects Shoppers' Image of a CPG Brand the Most? - Marketing Charts

A recently-released study [pdf] released by the Path to Purchase Institute (P2PI) in collaboration with CROSSMARK and Marketing Werks touts the value of experiential marketing by way of some interesting survey findings. Consumers were asked to rate the relative importance of 5 factors affecting their image of a brand: word-of-mouth; personalized offers and messages; ads;… Read More »

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