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The Long Tail Theory Can Be Reality For Traditional Megabrands

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The Long Tail Theory Can Be Reality For Traditional Megabrands

A decade has passed since Chris Anderson wrote The Long Tail: Why the Future of Business is Selling More for Less, and his theory is being proven as reality. However, he didn’t give the heads-up to most of last century’s traditional megabrands and retailers that they might also participate and [...]

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