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Amazon's Cost Advantage in a Cascade Chart | Mekko Graphics

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Amazon's Cost Advantage in a Cascade Chart | Mekko Graphics

Ever wonder why Amazon can provide all sorts of products at very reasonable prices with free or very cheap shipping?  The cascade chart below shows one reason why.  Amazon's cost structure is significantly lower than its multi-channel retail competitors. McKinsey documented this is a presentation available on SlideShare. Amazon's secret sauce from McKinsey Chief Marketing …

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