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Measuring Chatbots, and What Makes for Success | News | FIPP.com

SOURCE ARTICLE:
Measuring Chatbots, and What Makes for Success | News | FIPP.com

While some industry sectors are only beginning to consider the potential of chatbots, others are long past the point. There conversations are shifting to, among other things, figuring out how to better measure engagement and retention of users within their bot environments.

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