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Chart for article 'Snap: It's All About the ARPU, Dummy | Toptal'
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Snap: It's All About the ARPU, Dummy | Toptal

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Snap: It's All About the ARPU, Dummy | Toptal

Ahead of Snap's IPO, we take a look at whether the rumoured valuation makes sense, and find that whilst overall market concerns regarding DAU growth are justified, the market is likely under-valuing the company’s ARPU growth prospects. For us, Snap is a Buy.

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