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Ad-Blocking Report: Nearly 200 Million Users, $22 Billion in Lost Ad ...

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Ad-Blocking Report: Nearly 200 Million Users, $22 Billion in Lost Ad ...

Ad-blocking software, once thought to be a relatively small-scale phenomenon, is apparently rapidly going mainstream. According to a new report from Adobe and PageFair — an Irish company founded in 2012 that “measure[s] the cost of adblocking and display[s] alternative non-intrusive advertising to adblockers” — $21.8 billion in global ad revenues have been blocked/lost so …

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