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Radio Ads Garner Gen X's Attention Marketing Charts

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Radio Ads Garner Gen X's Attention Marketing Charts

Yahoo calls them “the most influential generation” – but they’re also often overlooked by advertisers in favor of both their younger (Millennial) and older (Boomer) counterparts. In a new study, MarketingCharts delves into the marketing and advertising channels to which Gen Xers ascribe the most purchase influence, with some surprising results. The results indicate that… Read More »

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