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Which Sports Do America's Youngest Adults Enjoy? Marketing Charts

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Which Sports Do America's Youngest Adults Enjoy? Marketing Charts

Adult members of Generation Z – ages 18-20 – are avid runners and swimmers like their older Millennial counterparts, reports Nielsen in a recent data release. In fact, these activities are enjoyed by almost half (46%) of Gen Z respondents to the Nielsen Scarborough study. Roughly one-third of 18-20-year-olds also have ridden bikes in the… Read More »

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