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Gen X Now Reportedly The Largest Generation Of Affluents Marketing ...

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Gen X Now Reportedly The Largest Generation Of Affluents Marketing ...

Among affluents, Gen Xers (34-50) now outnumber Baby Boomers (51-69) for the first time, with the former accounting for 37% of all affluents and the latter 32%, according to Ipsos’ latest annual survey of affluents in the US. The results are essentially switched from last year, leading Ipsos to declare this “a changing of the… Read More »

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