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Study Projects Addressable TV Advertising Will Double by 2018 – Adweek

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Study Projects Addressable TV Advertising Will Double by 2018 – Adweek

All of that data talk around this year's upfronts is paying off, to the tune of nearly $1 billion in addressable advertising spend this year—and that number is likely to more than double by 2018, according to a new Video Advertising Bureau report.

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