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Most Effective ABM Criteria marketing

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Most Effective ABM Criteria marketing

With three-quarters of B2B organizations using some form of ABM and more than two-thirds (69%) of those organizations reporting that their efforts have met or exceeded expectations, it’s worth seeing the criteria that marketers are finding most effective for targeting accounts. Here’s what a new survey [download page] from Ascend2 found. More than half (53%)… Read More »

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