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Have Marketers Over-Invested in Performance? marketing

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Have Marketers Over-Invested in Performance? marketing

The majority of CMOs and a fair number of others within the C-suite believe that marketing’s strategic focus is most often short-term. This is backed up by a new survey from WARC, which has found that marketers view this short-term outlook as a top issue in their industry. Seven in 10 marketing and agency executives… Read More »

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