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Is the age of social media influencers over?

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Chart for article 'Friends & fam are our biggest influencers'
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Friends & fam are our biggest influencers
Chart for article 'Fastest growing online customer acquisition method as per Indian firms'
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Fastest growing online customer acquisition method as per Indian firms
Chart for article 'Influencer Inflation'
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Influencer Inflation
Chart for article 'Instagram influencer engagement rates are declining.'
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Instagram influencer engagement rates are declining.
Chart for article 'The 2018 Influencer Marketing Industry Ad Spend [Chart]'
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The 2018 Influencer Marketing Industry Ad Spend [Chart]